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TikTok: Cutting ties from it’s Chinese image

Tiktok, one of the most famous entertainment app, which has been the breakout social media platform of recent times, is searching for a new headquarter to widen the app reach to get closer to their audience and to distance itself from its Chinese image, a media report said on Monday.

It’s quite shocking that after getting millions of users and having this much fame, TikTok doesn’t have their own Headquater yet.

ByteDance – the parent company of TikTok – has been under extreme scrutiny from US lawmakers as it was created by a Chinese firm. Investigations have been called into censorship on the app by Senators, and also to check if the app poses any national security threat. Tiktok is one of those rare apps that are allowed to be download on Government given phones. But last week, the US navy banned TikTok from being installed on those phones.

TikTok doesn’t have an HQ right now, but it does have a main office in Los Angeles, where its chief executive works out of Shanghai. Sources have told that Dublin, Singapore, and London are the potential candidates for the new HQ. One source said the idea of finding a new HQ has been in the work for months.

“TikTok doesn’t have an HQ right now. Parent company ByteDance is based in Beijing,” the report said. The new HQ could bring TikTok closer to growth markets in Southeast Asia, India, Europe, and the US.

When asked by the Journal, the spokesperson from TikTok didn’t confirm if the company was looking for a new HQ or something else.

“We have been very clear that the best way to compete in markets around the globe is to empower local teams… TikTok has steadily built out its management in the countries where it operates,” she said. Though TikTok was not immediately available for the comment when contacted by Business Insider.

     Does the Chinese image really put TikTok’s popularity down? What do you think about this? Please share your beliefs in the given section below.

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